InVideo: The Pros and Cons

InVideo has made a strong impression with its user-friendly approach to creating, customizing, and editing high-quality videos. With its vast library of custom templates, built-in video editing tools, and even an AI video generator, InVideo simplifies video editing for a wide range of purposes.

However, like any tool, it has its shortcomings. The sheer number of options can feel overwhelming, the lack of direct social media posting capabilities might disappoint some users, and inconsistent rendering can be frustrating at times.

That said, the positives often outweigh the negatives, making InVideo worth exploring to see if it fits your needs.

What InVideo Excels At

1. Extensive Template Library (5,000+ Templates):
InVideo boasts an impressive collection of over 5,000 pre-made templates, catering to virtually every video type imaginable. Whether you need a product demo, an Instagram Reel, an explainer video, or even a video resume, InVideo has professionally designed templates to suit your needs.

Using these templates is quick and straightforward. Simply select one, add your branding, swap in your media, customize the text, and export. Within minutes, you’ll have a polished, on-brand video ready for any platform.

The ability to mix and match template scenes is another standout feature. You can combine intros, body sections, and CTAs from different templates to create a fully unique video. Filters make it easy to narrow down options by industry (e.g., real estate, food/beverage) or video type (e.g., promo, testimonial, Instagram story).

InVideo also supports various video dimensions, ensuring your content is optimized for platforms like Instagram (square), YouTube (landscape), or TikTok (vertical).

2. Versatile Video Creation and Editing:
Beyond templates, InVideo is a fully-featured video editing platform. Its intuitive interface allows you to combine video clips, images, audio, text, and animations with ease. Built-in tools let you trim, cut, resize, and adjust timing, while real-time previews let you see changes as you make them.

One of InVideo’s standout features is its AI integration. By providing a text prompt, you can generate a fully scripted video complete with stock footage, captions, and voiceovers. This feature can save significant time on repetitive tasks, allowing you to focus on refining your content.

InVideo also supports seamless collaboration. As a cloud-based editor, it allows multiple users to work on the same project in real-time without overwriting each other’s changes. Comments can be added to specific timestamps, making feedback and revisions efficient.

3. Streamlined Creative Process:
InVideo’s smart features make video creation faster and smoother. Its extensive library of stock footage and templates can be dragged and dropped onto the timeline editor, and you can upload your own media just as easily. Real-time editing capabilities, such as trimming clips on the fly, save time and reduce friction.

Even beginners will find the platform easy to use, thanks to its straightforward interface. There are no complex buttons or keyboard shortcuts to memorize—just drag, drop, and adjust. Fine-tuning details like syncing visuals to music, adding animations, or applying transitions is equally intuitive.

4. Intuitive User Interface:
InVideo’s UI revolves around a central canvas that serves as both a live preview and editing workspace. The right panel lists all layers in your project, allowing you to select and edit objects directly. The left sidebar provides quick access to stock videos, images, music, and text options.

The timeline editor offers precise control over timing and layering, while the toolbar provides advanced editing options like cropping, color adjustment, trimming, and font customization. Animations and transitions can be added with a simple drag-and-drop, making it easy to enhance your videos.

5. Cloud-Based Convenience:
As a fully cloud-based platform, InVideo eliminates the need for downloads or hardware compatibility issues. You can start editing directly from your browser, and all your media assets and projects are stored in the cloud, reducing strain on your local storage.

Auto-save functionality ensures your work is continuously backed up, minimizing the risk of losing progress. Completed videos are also stored in the cloud, providing a convenient archive and enabling easy sharing for collaboration.

6. Built-In Collaboration Tools:
InVideo makes teamwork effortless. You can invite collaborators via email or a shared link, and multiple users can edit projects simultaneously. Permissions can be customized, with roles like admins (full access) and editors (create and edit only).

This collaborative framework is ideal for remote teams, streamlining communication and feedback while keeping all assets and comments in one place.

7. AI-Powered Themes and Videos:
InVideo’s AI-powered themes allow you to generate short videos (2-5 minutes) with just a text prompt. Themes cover a wide range of topics, from fitness promos to cooking tutorials. After inputting your script, InVideo suggests relevant stock media and assembles a polished slideshow-style video.

While this feature is great for generic topics, it may struggle with niche prompts. For example, attempting to create a video about “Elon Musk and SpaceX” resulted in an error. Upgrading to a paid plan allows you to use custom media assets for more personalized results.

8. Comprehensive Learning Resources:
InVideo’s learning center offers step-by-step tutorials and FAQs to help users get started. The company’s YouTube channel and blog provide additional tips and tricks, ensuring you can create high-quality videos quickly.

Customer support is another highlight, with response times under two minutes—even for free users. This level of attentiveness has helped InVideo build a loyal community.

9. Forward-Thinking Development:
InVideo is undergoing a major overhaul, with plans to rebuild the platform using Web3 technology. This could introduce features like decentralized storage, blockchain-verified assets, and cryptocurrency transactions, positioning InVideo as a cutting-edge video editor.

Potential Drawbacks

1. Rendering Delays:
As a web-based editor, some lag during rendering is expected. However, delays can be frustrating, especially for longer videos. For instance, exporting a 4-minute video from a mobile device froze at 86% completion, requiring the video length to be reduced.

In testing, rendering times for videos longer than a couple of minutes often exceeded 10 minutes. This could be problematic for users on tight deadlines or those producing large volumes of content.

InVideo provides tips to optimize performance, such as using Google Chrome, enabling Hardware Acceleration, and turning on WebGL. While these may help, results can vary depending on your setup.

2. No Direct Social Media Posting:
InVideo lacks the ability to publish videos directly to social media platforms. This means you’ll need to download your video and upload it manually, which can be an extra step for some users.

Pricing Plans

InVideo offers three plans to suit different needs:

• Free Plan: Ideal for testing the platform.

• Business Plan: Designed for growing teams and businesses.

• Unlimited Plan: Best for heavy users and professionals.

Final Thoughts

InVideo is a powerful tool for content creators, digital marketers, and businesses looking to save time on video production. With its vast template library, AI-powered features, and intuitive editing tools, it’s hard to beat the output you can achieve on this platform.

While rendering delays and the lack of direct social media posting are notable drawbacks, InVideo’s strengths—such as its cloud-based convenience, collaboration tools, and forward-thinking development—make it a compelling choice.

When you factor in its extensive learning resources, responsive customer support, and ambitious roadmap, InVideo emerges as a platform well worth considering for your video editing needs.